Case studies

Real campaigns. Real results.

How experience-led brands use Promote to generate authentic, performance-based video content.

Marco Pierre White case study
Featured case studyHospitality

How Marco Pierre White generated 251k short-form views through an exposure campaign.

Marco Pierre White welcomed 30 reviewers across their venues, rewarding authentic Reels and TikToks that brought their premium steakhouse experience to life across short-form social.

30
Total reviewers
251,916
Total views
9,741
Likes
421
Comments
210
Shares
292
Saves
Byron Burger case study
Hospitality

How Byron Burger served up 1.51M short-form views across 159 reviewers.

Byron Burger welcomed 159 reviewers into their restaurants, rewarding authentic Reels and TikToks that brought the classic British burger experience to millions across short-form social.

159
Reviewers attended
1,512,673
Total views
50,852+
Likes
1,507
Comments
15,202
Saves & shares
MB Chicken case study
Hospitality

How MB Chicken cooked up 1.34M short-form views across reviewer visits.

MB Chicken welcomed 43 reviewers into their venues, rewarding authentic Reels and TikToks that showcased the food, flavour and energy of the brand across short-form social.

43
Reviewers attended
1,347,578
Short-form views
45,396
Likes
3,916
Comments
2,980
TikTok saves
6,248
TikTok shares
Burger & Lobster case study
Hospitality

How Burger & Lobster generated 652k short-form views across all stores.

Burger & Lobster welcomed reviewers across 11 store visits, rewarding authentic Reels and TikToks that brought their premium burger and lobster experience to life across short-form social.

11
Total store visits
652,730
Short-form views
15
Pieces of content
23,970
Likes
265
Comments
8,544
Saves & sends
CUPP case study
Hospitality

How CUPP generated 1.17M short-form views across reviewer visits.

CUPP welcomed 279 reviewers across their stores, rewarding authentic Reels and TikToks that brought their vibrant bubble tea experience to life across short-form social.

279
Reviewers attended
1,178,656
Total views
36,335+
Likes
4,687
Comments
3,290
Saves, sends & taps
Slim Chickens case study
Hospitality

How Slim Chickens generated 600k short-form views through a reviewer exposure campaign.

Slim Chickens welcomed 22 reviewers across their stores, rewarding authentic Reels and TikToks that brought their Southern-style chicken experience to life across short-form social.

22
Reviewers participated
599,958
Total views
21
Content pieces
25,876
Likes
568
Comments
5,218
Saves & sends
T4 case study
Hospitality

How T4 generated 569k short-form views across all stores.

T4 welcomed 140 reviewers across all stores, rewarding authentic Reels and TikToks that brought their signature bubble tea experience to life across short-form social.

140
Total reviewers
569,754
Short-form views
19,705
Likes
1,386
Comments
544
Saves & sends
YouMeSushi case study
Hospitality

How YouMeSushi drove 338k short-form views across all stores.

YouMeSushi welcomed 28 reviewers across their stores, rewarding authentic Reels and TikToks that showcased their fresh sushi and vibrant brand energy across short-form social.

28
Total store visits
338,503
Short-form views
3,178
Likes
459
Comments
267
Saves & sends
Oakberry case study
Hospitality

How Oakberry generated 284k short-form views through reviewer activations.

Oakberry partnered with 41 reviewers and influencers, rewarding authentic Reels and TikToks that brought their vibrant açaí bowls and healthy lifestyle brand to life across short-form social.

41
Reviewers / Influencers
284,709
Total views
1,971
Total likes
1,032
Sticker taps
Boparan case study
Hospitality

How Boparan generated 836k short-form views through a reviewer exposure campaign.

Boparan welcomed 72 reviewers into their venues, rewarding authentic Reels and TikToks that brought their diverse British dining brands to life across short-form social.

72
Reviewer visits
836,741
Total views
78
Content pieces
36,226
Likes
608
Comments
7,808
Saves & sends
Afrikana case study
Hospitality

How Afrikana drove 326k short-form views across reviewer visits.

Afrikana welcomed reviewers across 14 store visits, rewarding authentic Reels and TikToks that brought their bold African flavours to life across short-form social.

14
Total store visits
326,314
Short-form views
14
Pieces of content
7,890
Likes
376
Comments
1,702
Saves & sends
Skinny Kitchen case study
Hospitality

How Skinny Kitchen drove 366k short-form views across reviewer visits.

Skinny Kitchen welcomed reviewers across 12 store visits, rewarding authentic Reels and TikToks that brought their healthy, guilt-free menu to life across short-form social.

12
Total store visits
366,978
Short-form views
12
Pieces of content
12,929
Likes
353
Comments
271
Saves & sends
Eggfree Cake Box case study
Hospitality

How Cakebox turned in-store visits into 544k short-form views.

Eggfree Cake Box ran a Promote campaign across selected stores, briefing every customer in-venue and rewarding them for posting authentic Reels and TikToks of their celebration cakes.

105
Store visits
544,065
Short-form views
123
Pieces of content
15,202
Likes
1,779
Comments
1,874
Saves & sends
Pitmaster — Birmingham case study
Hospitality

How Pitmaster Birmingham fired up 451k short-form views.

Pitmaster invited 26 reviewers into their Birmingham smokehouse, rewarding authentic Reels, TikToks and Stories that brought the BBQ experience to life across social.

26
Reviewers attended
451,289
Short-form views
58
Pieces of content
17,507
Likes
432
Comments
6,558
Saves & sends
The Executive Lounge case study
Entertainment

How The Executive Lounge unlocked 105k short-form views.

The Executive Lounge hosted 23 reviewers, rewarding cinematic Reels and TikToks that captured the venue's premium nightlife atmosphere.

23
Reviewers attended
105,011
Short-form views
47
Pieces of content
5,439
Likes
195
Comments
2,520
Saves & sends
Zerorez case study
Retail

How Zerorez generated 11k short-form views from a focused reviewer activation.

Zerorez partnered with two reviewers to showcase their carpet cleaning service in-home, producing authentic Reels and TikToks that brought the brand experience to a highly targeted local audience.

2
Total reviewers
11,041
Short-form views
3,560
Alex Robin views
7,481
Amanda Wright views
Inamo case study
Hospitality

How Inamo generated 354k short-form views across TikTok and Instagram.

Inamo invited 30 reviewers into their interactive Asian fusion restaurants, rewarding authentic Reels and TikToks that brought the immersive dining experience to life across social.

30
Reviewers posted
354,902
Short-form views
12,212
Likes
224
Comments
5,488
Saves & sends
I Am Döner case study
Hospitality

How I Am Döner drove 211k short-form views through reviewer visits.

I Am Döner welcomed 30 reviewers into their venues, rewarding authentic Reels and TikToks that showcased their bold flavours and brand energy across short-form social.

30
Reviewers attended
211,302
Short-form views
6,350
Likes
156
Comments
1,940
Saves & sends
Wendy's case study
Hospitality

How Wendy's generated 115k short-form views from reviewer visits.

Wendy's welcomed 20 reviewers into their restaurants, rewarding authentic Reels and TikToks that brought the fresh, fast-casual dining experience to life across short-form social.

20
Reviewers attended
115,850
Total views
2,120
Likes
244
Comments
162
Saves & shares
Chicken Cottage case study
Hospitality

How Chicken Cottage generated 183k short-form views across reviewer visits.

Chicken Cottage welcomed 34 reviewers into their restaurants, rewarding authentic Reels and TikToks that brought the bold flavours of their British fried chicken to life across short-form social.

34
Reviewers attended
183,899
Total views
6,192+
Likes
230
Comments
314
Saves & shares
Sushi Co case study
Hospitality

How Sushi Co generated 93k short-form views across live sushi kitchens.

Sushi Co welcomed reviewers across 14 store visits, rewarding authentic Reels and TikToks that brought their live sushi kitchen experience to life across short-form social.

14
Total store visits
93,764
Short-form views
17
Pieces of content
4,462
Likes
117
Comments
3,134
Saves & sends
GBK case study
Hospitality

How GBK generated 46k short-form views across reviewer visits.

Gourmet Burger Kitchen welcomed reviewers across 9 store visits, rewarding authentic Reels and TikToks that brought their signature gourmet burgers to life across short-form social.

9
Total store visits
46,571
Short-form views
6
Pieces of content
1,262
Likes
39
Comments
77
Saves & sends
Yep Kitchen — Chilli Oil Gift Box case study
Retail

How Yep Kitchen generated 56k short-form views for their chilli oil gift box.

Yep Kitchen partnered with 6 reviewers for their chilli oil gift box launch, rewarding authentic Reels and TikToks that brought their artisan product to life across short-form social.

6
Total reviewers
56,831
Short-form views
6
Pieces of content
498
Likes
38
Comments
158
Saves & sends
Costa Coffee case study
Hospitality

How Costa Coffee generated 30k short-form views across all stores.

Costa Coffee welcomed reviewers across 18 store visits, rewarding authentic Reels and TikToks that brought their café experience to life across short-form social.

18
Total store visits
30,408
Short-form views
21
Pieces of content
1,288
Likes
142
Comments
51
Saves & sends
Heavenly Desserts case study
Hospitality

How Heavenly Desserts generated 13k short-form views across reviewer visits.

Heavenly Desserts welcomed reviewers across 4 store visits, rewarding authentic Reels and TikToks that brought their indulgent dessert experience to life across short-form social.

4
Total store visits
13,461
Short-form views
4
Pieces of content
606
Likes
11
Comments
29
Saves & sends
Mowchi case study
Hospitality

How Mowchi generated 119k short-form views across all stores.

Mowchi welcomed reviewers across 14 store visits, rewarding authentic Reels and TikToks that brought their playful mochi creations to life across short-form social.

14
Total store visits
119,580
Short-form views
17
Pieces of content
5,371
Likes
94
Comments
1,481
Saves & sends
Olive Tree Brasserie case study
Hospitality

How Olive Tree Brasserie generated 28k short-form views through reviewer activations.

Olive Tree Brasserie partnered with 6 reviewers, rewarding authentic Reels and TikToks that brought their Mediterranean dining experience to life across short-form social.

6
Total reviewers
28,496
Short-form views
6
Pieces of content
456
Likes
28
Comments
36
Saves & sends
Boo Burger case study
Hospitality

How Boo Burger generated 13k short-form views across reviewer visits.

Boo Burger welcomed reviewers across 2 store visits, rewarding authentic Reels and TikToks that brought their bold burger experience to life across short-form social.

2
Total store visits
13,076
Short-form views
4
Pieces of content
136
Likes
34
Comments
22
Saves & sends
KFC case study
Hospitality

How KFC generated 35k short-form views across all stores.

KFC welcomed reviewers across 13 store visits, rewarding authentic Reels and TikToks that brought their iconic fried chicken to life across short-form social.

13
Total store visits
35,597
Short-form views
18
Pieces of content
3,072
Likes
34
Comments
23
Saves & sends
Taco Bell — Sheffield case study
Hospitality

How Taco Bell Sheffield generated 31k short-form views through reviewer visits.

Taco Bell Sheffield welcomed 10 reviewers, rewarding authentic Reels and TikToks that brought their bold Tex-Mex flavours to life across short-form social.

10
Reviewers attended
31,130
Short-form views
14
Pieces of content
989
Likes
147
Comments
120
Saves & sends
Revolution Cambridge case study
Nightlife

How Revolution Cambridge projected 60k views from just 6 reviewers.

Revolution Cambridge welcomed 6 reviewers, rewarding authentic Reels, TikToks and Stories that brought their cocktails and nightlife energy to life across short-form social.

6
Total reviewers
60,000
Viewing figures
2,500
Likes
30
Comments
60
Saves
Fishworks case study
Hospitality

How Fishworks generated 30k short-form views through a reviewer exposure campaign.

Fishworks welcomed 16 reviewers into their seafood restaurants, rewarding authentic Reels and TikToks that brought their fresh, sustainable fish dining experience to life across short-form social.

16
Reviewer visits
30,107
Total views
16
Content pieces
959
Likes
106
Comments
137
Saves & sends
Carluccio's case study
Hospitality

How Carluccio's generated 75k short-form views through a reviewer exposure campaign.

Carluccio's welcomed 18 reviewers into their Italian restaurants, rewarding authentic Reels and TikToks that brought their authentic Italian dining experience to life across short-form social.

18
Reviewer visits
75,660
Total views
19
Content pieces
2,561
Likes
208
Comments
152
Saves & sends
Carl's Jr. case study
Hospitality

How Carl's Jr. drove 47k short-form views across Instagram & TikTok in one month.

Carl's Jr. invited reviewers into 4 stores to capture craveable charbroiled moments, generating a wave of Reels and TikToks that put the brand in front of new short-form audiences.

4
Store visits
47,731
Total views
4
Content pieces
2,990
Likes
21
Comments
1,088
Saves & sends

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