Terms & Conditions

PROMOTE Business Terms & Conditions

Last updated: 26 October 2026

1. Introduction and Agreement

1.1These Business Terms & Conditions (“Terms”) govern the provision of services by REACH.IO LTD, trading as PROMOTE (“PROMOTE”, “we”, “us” or “our”), a company registered in England and Wales under company number 13813664, whose registered office is 4a The Shambles, Bradford-On-Avon, England, BA15 1JS.

1.2These Terms apply to each organisation (“Business”, “you” or “your”) purchasing or using PROMOTE’s Services.

1.3By signing an Order Form, accepting these Terms electronically or otherwise entering into an agreement for the Services, the Business agrees to be bound by these Terms.

1.4The agreement between the parties (“Agreement”) comprises these Terms, the applicable Order Form and any additional terms expressly agreed in writing.

1.5In the event of inconsistency, the Order Form shall prevail in respect of expressly agreed commercial terms, provided that it does not override mandatory legal requirements.

2. Definitions

2.1Business means the company, organisation, public authority or other legal entity purchasing or using PROMOTE’s Services.

2.2Reviewer means an individual who creates, submits or publishes video reviews through PROMOTE.

2.3Campaign means a marketing initiative established through PROMOTE under which eligible Reviewers may create, submit or publish content relating to the Business, its products, services, destinations, venues, events or experiences.

2.4Campaign Brief means the instructions, eligibility requirements, deliverables, content standards, Rewards and other conditions applicable to a Campaign.

2.5Review means video content created by a Reviewer in connection with a Campaign, including original footage and AI-edited outputs where applicable.

2.6Campaign Content means Reviews, videos, captions, photographs, audio and other content produced or delivered in connection with a Campaign.

2.7Services means the technology, campaign administration, content creation, AI editing, distribution support, performance measurement and other services supplied by PROMOTE.

2.8Order Form means a written or electronically accepted agreement specifying the commercial arrangements for the Services.

2.9Monthly Fee means the fixed amount payable by the Business each billing period, as specified in the Order Form.

2.10Platform Fees means the amounts payable to PROMOTE for its technology, administration and other Services.

2.11Campaign Funds means the portion of amounts collected from the Business allocated to financing Campaign Rewards and any other expressly agreed Campaign expenditure.

2.12Available Campaign Balance means Campaign Funds received by PROMOTE that have not been spent, earned, committed or otherwise allocated in accordance with the Agreement.

2.13Rewards means fixed payments, performance-based payments or other incentives offered to eligible Reviewers.

2.14Eligible Views means social media views verified by PROMOTE as qualifying for performance-based Rewards under the applicable Campaign requirements.

3. Services

3.1PROMOTE provides a technology-enabled platform through which Businesses can commission and administer Campaigns involving video reviews created by everyday individuals.

3.3The specific Services, Campaign arrangements and commercial commitments shall be described in the applicable Order Form or Campaign Brief.

3.4PROMOTE may use automated systems, artificial intelligence and contracted service providers in delivering the Services.

3.5PROMOTE does not guarantee a particular number of participants, completed Reviews, views, impressions, engagements, conversions or commercial results unless an express commitment is included in the Order Form.

3.6PROMOTE shall perform its Services with reasonable care and skill.

4. Campaign Setup and Business Responsibilities

4.1The Business shall provide accurate and complete information reasonably necessary for PROMOTE to establish and administer its Campaigns.

4.2This may include venue information, access arrangements, filming restrictions, Campaign objectives, required content characteristics, eligibility criteria and other relevant instructions.

4.3The Business shall ensure that information and claims it supplies are accurate, lawful and not misleading.

4.4The Business shall identify any applicable restrictions concerning filming, safety, intellectual property, confidentiality or the use of its premises.

4.5Where a Campaign requires admission, tickets, complimentary experiences, products or services to be provided to Reviewers, responsibility for providing these shall be allocated in the Order Form.

4.6The Business shall cooperate reasonably with PROMOTE in relation to Campaign administration, compliance and content review.

4.7The Business shall not require Reviewers to fabricate experiences, express opinions they do not genuinely hold or make unsupported promotional claims.

4.8The Business shall not interfere with PROMOTE’s reasonable verification, anti-fraud or Reward eligibility procedures.

5. Monthly Fees and Direct Debit

5.1The Business agrees to pay the fixed Monthly Fee specified in the applicable Order Form.

5.2The Monthly Fee shall be collected automatically through Stripe using a valid direct debit mandate or another payment method expressly agreed by the parties.

5.3The Business authorises the collection of the agreed Monthly Fee on the billing dates specified in the Order Form, subject to applicable payment provider requirements and direct debit rules.

5.4The Monthly Fee may comprise Platform Fees, Campaign Funds and other expressly agreed charges. The applicable allocation shall be specified in the Order Form.

5.5Unless otherwise stated in the Order Form, invoices and payment records shall be provided electronically.

5.6The Business shall maintain a valid payment mandate and sufficient funds to satisfy the agreed payments.

5.7Where a payment fails, PROMOTE may notify the Business and make reasonable arrangements for payment or re-collection in accordance with applicable payment rules.

5.8PROMOTE may suspend new Campaign activity or the incurring of new Campaign expenditure where payments remain overdue following reasonable notice.

5.9PROMOTE shall not unilaterally increase the agreed fixed Monthly Fee without the required contractual agreement and applicable payment notifications.

5.10All fees are exclusive of VAT unless expressly stated otherwise. VAT shall be charged where applicable.

5.11PROMOTE shall not impose charges inconsistent with mandatory payment services legislation or applicable direct debit protections.

6. Campaign Funding and Automatic Rollover

6.1Campaign Funds shall be allocated to the Business’s Campaign funding balance and administered by PROMOTE in accordance with the Agreement.

6.2PROMOTE may use Campaign Funds to meet eligible Reviewer Rewards and other Campaign expenditure expressly authorised by the applicable Order Form.

6.3Unused Campaign Funds shall automatically roll forward from one billing month to the next.

6.4Unused Campaign Funds shall not expire solely because a monthly billing period has ended.

6.5Rolled-forward Campaign Funds shall remain available for eligible Campaign expenditure during the term of the Agreement, subject to the applicable Campaign arrangements.

6.6PROMOTE shall maintain reasonable records of Campaign Funds received, amounts spent or committed, and the remaining Available Campaign Balance.

6.7PROMOTE shall not intentionally incur Campaign Reward liabilities exceeding the available authorised Campaign budget without the Business’s further agreement.

6.8PROMOTE may reserve amounts reasonably required to meet Rewards already earned or committed, including amounts awaiting performance verification or payment processing.

6.9The allocation and use of Campaign Funds shall be subject to the applicable Order Form and the terms governing eligible Campaign expenditure.

6.10Upon termination, PROMOTE shall provide a reconciliation of the Available Campaign Balance, outstanding commitments and applicable charges.

6.11Unless otherwise expressly agreed in the Order Form, any remaining uncommitted Campaign Funds shall be refunded to the Business after deduction of valid outstanding liabilities and agreed charges, within 30 days after the final reconciliation can reasonably be completed.

6.12Nothing in these Terms represents that Campaign Funds are held in a regulated client money account, trust or safeguarded payment account. The parties acknowledge that the legal and regulatory treatment of such funds depends on the actual payment and funds-flow arrangements.

7. Reviewer Rewards

7.1PROMOTE shall administer Reviewer Rewards in accordance with the applicable Campaign Brief and the authorised Campaign budget.

7.3PROMOTE shall determine whether Rewards have been earned and are eligible for release, applying reasonable verification procedures and the relevant Campaign requirements.

7.4PROMOTE may use available social media data, authorised integrations and fraud detection systems to verify performance.

7.5Views reasonably determined to be fraudulent, artificially generated, manipulated or otherwise ineligible may be excluded from Reward calculations.

7.6PROMOTE may establish maximum earning limits for individual Reviews and Campaigns, as specified in the Campaign Brief.

7.7The Business acknowledges that PROMOTE retains final responsibility for determining Reviewer Reward eligibility and release.

7.8The Business shall not directly instruct PROMOTE to withhold validly earned Rewards solely because it dislikes the genuine opinions expressed in a Review.

7.9PROMOTE shall maintain reasonable records supporting Campaign expenditure and Reward calculations.

8. Content Authenticity and Editorial Standards

8.1The parties acknowledge that Campaign Content may include genuine opinions, including criticism or negative experiences.

8.2PROMOTE does not guarantee that all Reviews will be positive or favourable to the Business.

8.3PROMOTE may reject or request amendments to content that is fabricated, materially inaccurate, misleading, unlawful, abusive, defamatory or materially inconsistent with the Campaign Brief.

8.4Negative sentiment alone shall not constitute grounds for rejection or withholding Rewards.

8.5The Business shall not require the removal or alteration of genuine negative opinions solely to create a misleading impression of consumer satisfaction.

8.6Where a Business identifies a factual inaccuracy or legitimate legal or compliance concern, it may notify PROMOTE and provide reasonable supporting information.

8.7PROMOTE shall determine the appropriate response, acting reasonably and in accordance with applicable law and Campaign requirements.

8.8Nothing in these Terms prevents the Business from exercising any legal rights or remedies available in relation to genuinely unlawful content.

9. Optional Business Review Before Publication

9.1The Business may elect to include a pre-publication content review stage in a Campaign, where this functionality is offered by PROMOTE.

9.2Where selected, PROMOTE may provide the Business with access to submitted or Generated Content before that content is released to the Reviewer for publication.

9.4The Business shall not use the approval process to require the suppression of genuine negative opinions solely because they are unfavourable.

9.5PROMOTE shall retain final authority over content eligibility and the release of associated Rewards, acting reasonably.

9.6PROMOTE may request corrections or amendments where appropriate.

9.7Any applicable review deadline shall be stated in the Campaign Brief or Order Form.

9.8Where the Business does not respond within the applicable review period, PROMOTE may proceed in accordance with the agreed Campaign workflow, provided this does not result in unlawful or materially misleading content being published.

9.9Business review or approval shall not transfer PROMOTE’s responsibility for administering Rewards to the Business.

10. Advertising Compliance

10.1The Business acknowledges that Campaigns involving payment, incentives, complimentary experiences or editorial control may constitute advertising or commercial marketing communications.

10.2The Business shall comply with applicable advertising and consumer protection legislation, including the CAP Code and relevant UK consumer protection requirements.

10.3PROMOTE may include advertising disclosures in Campaign captions and video content, including prominent “Ad” labels.

10.4The Business shall not require Reviewers to remove, conceal or obscure mandatory advertising disclosures.

10.5Reviewers may also be required to use social media platform paid partnership or branded content disclosure tools.

10.6The Business shall not represent incentivised Campaign Content as wholly independent or unincentivised consumer feedback where doing so would be misleading.

10.7The Business is responsible for the legality and substantiation of claims it supplies or instructs PROMOTE to include.

10.8Each party shall cooperate reasonably in addressing complaints, regulatory enquiries or compliance concerns relating to Campaign Content.

10.9PROMOTE may suspend or decline Campaign activity that it reasonably considers likely to breach applicable advertising or consumer protection requirements.

11. Intellectual Property and Campaign Content

11.1Each party retains ownership of the intellectual property rights it owned before entering into the Agreement.

11.2PROMOTE retains ownership of its Platform, software, AI editing technology, algorithms, templates, workflows, proprietary datasets, analytics systems and other independently developed intellectual property.

11.3Rights in Reviewer Content are subject to the licences and permissions granted by the relevant Reviewers and any applicable third-party rights.

11.4Subject to the Business’s payment of all applicable Fees and compliance with this Agreement, PROMOTE grants the Business a worldwide, perpetual, non-exclusive, royalty-free licence to use, reproduce, display, distribute, communicate, adapt and publish the delivered Campaign Content for its own lawful marketing, advertising and promotional activities.

11.5The licence includes use on websites, social media, digital advertising, promotional materials, presentations and other commercial marketing channels, subject to any disclosed third-party restrictions.

11.6The Business may permit its employees, agencies, contractors and authorised marketing partners to use Campaign Content on its behalf within the scope of the licence.

11.7The Business may edit, resize, crop or adapt Campaign Content for legitimate marketing purposes, provided that such modifications do not materially misrepresent a Reviewer’s genuine experience, remove required advertising disclosures or infringe third-party rights.

11.8The Business shall not sell or license Campaign Content as standalone AI training datasets or authorise independent third-party AI model training unless PROMOTE expressly agrees in writing and the necessary underlying rights have been obtained.

11.9PROMOTE retains the right to use eligible Reviewer Content and Campaign Content for operating, developing, marketing and improving its Services, subject to applicable rights and law.

11.10PROMOTE may use eligible content for internal AI development and training to the extent authorised under the relevant Reviewer Terms and applicable law.

11.11PROMOTE may license eligible content to third-party AI developers only where the necessary separate permissions, rights and legal safeguards have been obtained.

11.12The Business acknowledges that the marketing licence granted under this clause is non-exclusive and does not prevent PROMOTE from exercising its independently authorised rights.

11.13No provision in this Agreement transfers ownership of the Business’s trademarks, logos or other pre-existing intellectual property to PROMOTE.

12. Business Materials and Brand Licence

12.1The Business grants PROMOTE a non-exclusive, worldwide, royalty-free licence during the Agreement to use its name, trademarks, logos, supplied media, Campaign information and other materials reasonably necessary to provide the Services.

12.2This licence includes use for Campaign creation, Platform listings, video editing, content delivery and Campaign administration.

12.3The Business warrants that it owns or has the necessary rights to provide such materials.

12.4PROMOTE may identify the Business as a customer and use its name, logo and non-confidential Campaign results in reasonable marketing materials and case studies, unless the Business objects in writing or the Order Form provides otherwise.

12.5PROMOTE shall not disclose confidential commercial information in public case studies without appropriate authorisation.

13. Data, Analytics and AI Development

13.1PROMOTE may collect and analyse Campaign performance information, including submission volumes, content characteristics, editing decisions, Eligible Views, engagement metrics, Reward expenditure and other operational data.

13.2PROMOTE may use lawfully obtained data to operate, improve, test and develop its Platform and proprietary technologies.

13.3PROMOTE may create aggregated or appropriately anonymised analytical information for business intelligence, product development, reporting and other lawful commercial purposes.

13.4PROMOTE shall not disclose identifiable confidential Business information to competitors without authorisation, except as permitted by the Agreement or required by law.

13.5PROMOTE’s use of personal data for AI development shall remain subject to applicable data protection law and the relevant privacy notices.

13.6Third-party AI licensing of identifiable or protected content shall be subject to the necessary rights, permissions and legal safeguards.

13.7Nothing in this Agreement grants PROMOTE unrestricted rights to train external AI models on the Business’s confidential materials or independently owned intellectual property.

14. Privacy and Data Protection

14.1Each party shall comply with applicable data protection legislation, including the UK GDPR and Data Protection Act 2018.

14.2The parties shall determine their respective controller and processor roles according to the actual processing activities undertaken.

14.3Where either party processes personal data on behalf of the other as a processor, the parties shall enter into any data processing agreement required by Article 28 UK GDPR.

14.4PROMOTE may process personal data relating to Reviewers, Business representatives and other individuals for the lawful provision and administration of the Services.

14.5The Business shall ensure that personal data it provides to PROMOTE has been collected and disclosed lawfully.

14.6Each party shall implement appropriate technical and organisational security measures.

14.7International transfers of personal data shall be subject to applicable legal requirements and safeguards.

14.8The parties shall cooperate reasonably in responding to applicable data protection requests, incidents and regulatory enquiries.

15. Confidentiality

15.1Each party shall keep confidential all non-public commercial, technical, financial and operational information received from the other party that is identified as confidential or ought reasonably to be understood as confidential.

15.2Confidential information may be used only for performing or exercising rights under the Agreement.

15.3A party may disclose confidential information to its employees, advisers, contractors and service providers who reasonably require access and are subject to appropriate confidentiality obligations.

15.4Confidentiality obligations shall not apply to information that is lawfully public, independently developed, already lawfully known or received from an authorised third party without restriction.

15.5Disclosure required by law or a competent authority shall be permitted, subject to any legally permissible notice requirements.

15.6These obligations shall survive termination for three years, except that trade secrets shall remain protected for so long as they qualify as trade secrets under applicable law.

16. Third-Party Platforms and Technology

16.1PROMOTE may integrate with third-party social media platforms, payment providers, cloud services and AI technology providers.

16.2The availability and functionality of such integrations may depend on third-party systems outside PROMOTE’s reasonable control.

16.3PROMOTE shall not be liable for independent changes to third-party platform policies, algorithms, APIs, view reporting or account functionality, except to the extent liability arises from PROMOTE’s own breach of the Agreement or failure to exercise reasonable care and skill.

16.4PROMOTE may modify its technical infrastructure and service providers provided that the material functionality of the agreed Services is not substantially reduced without reasonable justification.

17. Term and Termination

17.1The Agreement shall commence on the effective date specified in the applicable Order Form.

17.2Unless otherwise stated, the Agreement shall continue on a monthly recurring basis.

17.3Either party may terminate the Agreement by providing at least 30 days’ written notice, subject to any expressly agreed minimum contractual commitment.

17.4Either party may terminate immediately where the other party commits a material breach that cannot reasonably be remedied.

17.5Where a material breach is capable of remedy, the non-breaching party may terminate if the breach is not remedied within 30 days after written notice specifying the breach.

17.6Either party may terminate where the other becomes insolvent, enters administration or liquidation, ceases business operations or is subject to an equivalent insolvency event, to the extent permitted by law.

17.7PROMOTE may suspend Services where reasonably necessary due to serious legal, security, fraud or payment risks.

17.8Termination shall not affect rights and obligations accrued before the termination date.

18. Consequences of Termination

18.1On termination, PROMOTE shall cease initiating new Campaign expenditure except where necessary to satisfy existing valid commitments or otherwise agreed.

18.2PROMOTE shall reconcile Campaign Funds received, amounts spent, outstanding Reward liabilities and any other agreed charges.

18.3Unused and uncommitted Campaign Funds shall be refunded in accordance with Clause 6.

18.4The Business shall remain liable for properly incurred Fees, validly earned Reviewer Rewards and other contractual obligations arising before termination.

18.5Subject to payment of all applicable amounts, the Business’s perpetual licence to delivered Campaign Content shall survive termination.

18.6PROMOTE’s intellectual property rights, independently authorised content licences and lawful AI development rights shall survive termination according to their respective terms.

18.7Each party shall handle retained personal data in accordance with applicable law and its relevant retention obligations.

18.8Termination shall not affect provisions intended by their nature to survive, including intellectual property, confidentiality, accrued payment obligations, liability and governing law.

19. Warranties and Disclaimers

19.1Each party warrants that it has authority to enter into and perform the Agreement.

19.2PROMOTE warrants that it shall perform the Services with reasonable care and skill.

19.3Except where expressly stated in the Order Form, PROMOTE does not warrant that Campaigns will achieve specific commercial outcomes.

19.4PROMOTE does not guarantee any particular number of views, conversions, sales, social media interactions or future participation levels.

19.5Nothing in these Terms excludes warranties or obligations that cannot lawfully be excluded.

20. Liability

20.1Nothing in this Agreement excludes or limits liability for death or personal injury caused by negligence, fraud, fraudulent misrepresentation or any other liability that cannot lawfully be excluded.

20.2Subject to Clause 20.1, neither party shall be liable for indirect or consequential losses, or loss of anticipated profits, business opportunities or goodwill, except where such exclusions are prohibited by law.

20.3Subject to Clause 20.1, PROMOTE’s aggregate liability arising under or in connection with the Agreement shall not exceed the total Platform Fees paid or payable by the Business during the 12 months immediately preceding the event giving rise to the claim.

20.4For the purposes of Clause 20.3, Campaign Funds allocated to Reviewer Rewards shall not be treated as Platform Fees.

20.5The limitation in Clause 20.3 shall not limit PROMOTE’s obligation to account for or refund unused Campaign Funds properly due to the Business.

20.6Each party shall remain responsible for its own unlawful conduct, contractual breaches and obligations under applicable law.

20.7The parties acknowledge that any limitation or exclusion of liability is subject to applicable legal requirements concerning reasonableness and enforceability.

21. Indemnities

21.2This indemnity shall apply only to the extent the relevant claim arises from matters within the Business’s responsibility and shall not extend to losses caused by PROMOTE’s own negligence, unlawful conduct or breach.

21.3PROMOTE shall notify the Business reasonably promptly of an indemnified claim and shall cooperate reasonably in its defence.

21.4Neither party shall settle a claim in a manner imposing liability or non-monetary obligations on the other without that party’s prior written consent, not to be unreasonably withheld.

22. Non-Circumvention

22.1During the Agreement, the Business shall not knowingly use confidential information or access arrangements provided exclusively by PROMOTE to circumvent payment obligations for Campaigns already agreed through PROMOTE.

22.2Nothing in this clause prevents the Business from engaging individuals independently, using its pre-existing relationships or conducting ordinary marketing activities outside the agreed Services.

22.3No additional fees shall arise merely because the Business subsequently works with an individual who has previously used PROMOTE, unless a separate written commercial agreement expressly provides otherwise.

23. Force Majeure

23.1Neither party shall be liable for delay or failure to perform obligations caused by circumstances beyond its reasonable control, excluding obligations to pay amounts properly due.

23.2The affected party shall notify the other party where reasonably practicable and take reasonable steps to mitigate the effects.

23.3Where a force majeure event materially prevents performance for more than 60 consecutive days, either party may terminate the affected Services on written notice.

24. Notices

24.1Notices under the Agreement shall be sent to the email addresses specified in the Order Form or subsequently notified in writing.

24.2Notices sent by email shall be deemed received on the next Business Day following transmission, unless the sender receives a delivery failure notification.

24.3Formal legal notices may also be delivered to the relevant party’s registered office or principal business address.

25. General Provisions

25.1The parties are independent contractors. Nothing in the Agreement creates an employment, partnership, agency or joint venture relationship.

25.2Neither party may bind the other without express written authority.

25.3PROMOTE may engage subcontractors and technology providers in performing the Services, while remaining responsible for its contractual obligations.

25.4Neither party may assign the Agreement without the other’s prior written consent, not to be unreasonably withheld, except to an affiliate or as part of a bona fide business reorganisation or sale, provided that the assignee assumes the relevant obligations.

25.5Failure to enforce a contractual right shall not constitute a waiver.

25.6If any provision is invalid or unenforceable, the remaining provisions shall continue in effect.

25.7The Agreement constitutes the entire agreement between the parties concerning its subject matter, without excluding liability for fraud.

25.8Amendments to agreed commercial terms shall require written agreement or another valid contractual variation mechanism.

25.9No person other than a party to the Agreement shall have a right to enforce its terms under the Contracts (Rights of Third Parties) Act 1999, except where expressly provided.

26. Governing Law and Jurisdiction

26.1This Agreement shall be governed by the laws of England and Wales.

26.2The courts of England and Wales shall have exclusive jurisdiction over disputes arising under or in connection with the Agreement.

27. Contact Details

REACH.IO LTD, trading as PROMOTE

Company number: 13813664

Registered office: 4a The Shambles, Bradford-On-Avon, England, BA15 1JS

Email: admin@promote.io